Bright and dynamic brand created for Canadian pro-audio brand, Xilica

Firedog in Cape Town has recently rebranded much loved pro-audio brand Xilica, who operate out of Ontario in Canada.

We partnered with London brand consultancy, James Knight & Associates, in delivering the full remit of brand and visual identity communications.

The Xilica identity utilises a set of three fin graphic devices nestled within the unique initial character within the brand word mark. This is replicated in the greater visual identity with bright shards consistently mirroring the base angle.