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Evenergi - Brand Identity

The Evenergi renewables brand represents a contemporary next generation automotive identity, built for the future.

The nature of the identity system allows for flexible application whilst maintaining a unified look.

The cyclical identity is applied across imagery by using the graphic device to highlight specific focal points withint the image.

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the client

Evenergi is a UK based start-up which is driven by a mission to make the driving of Electric Vehicles (EV's) more affordable, sustainable, and simple to understand. They have a vision of assisting in the decarbonisation of our planet via fuelling the broad adoption of electric transport over traditional fossil-based motoring.

The Brief

The Evenergi name is a portmanteau of both the words EV and Energy. We were appointed to assist with the overall strategic positioning of the business and followed through with a comprehensive strategic framework which incorporated the mission, the vision, USP and various recommendations.

The Solution

The Evenergi renewables brand identity is interesting as it has to straddle both the energy and automotive sectors. We had to ensure that the positioning spoke primarily to the automotive industry and drivers yet also conveyed much of the positive spirit associated with renewable energy adoption. Evenergi also required a technology proposition because they assist drivers in better understanding energy demand and pricing through apps. Our renewable energy brand identity concept used several automotive and renewable energy triggers. We used symbology such as car wheels, the sun as life force, turbines, and other spherical influences. All these influences help create the resulting cyclical brand identity. The adopted brand identity utilises a dynamic series of rotational segments around a central sphere. These graphic devices orbit in rotation to create various compositions used in imagery and the overall visual identity. A striking complementary colour palette and extensive typographic family then support the visual look and feel.

The Results

It is early days for this contrarian brand yet already the business has commanded an avid following of EV drivers, industry professionals and game changers.

  • We were appointed to assist with the overall strategic positioning of the business and initiated the project with a series of one to one interviews to solidify the brand positioning.

  • We created an automotive brand positioning which encaptured the spirit of renewable energy branding.

  • To commence the creative process we developed a mindmap of all influences upon the brand and it's visual metaphors.

  • We provided a number of creative concepts which covered a broad spectrum of visual identities.

  • We explored numerous concepts around natural power, automotive and energy themes.

  • The brand concepts married symbology from both automotive and renewable sectors.

  • The chosen brand identity was created on the basis of a dynamic identity whereby the brand symbol comprises a variety of harmonious moving parts.

  • The combination of a techy aesthetic and commanding tone of voice calls upon the target audience to join the EV revolution.

  • The flexible visual identity can be used in many various formats without breaking the core positioning.

  • The brand identity is always supported by succinct and clear copy.

  • The identity contains automotive visual cues which in abstract form help communicate the purpose of the brand.

  • We worked together with Evenergi engineers on creating a digital identity which applies to apps and software.

  • Evenergi also required a technology proposition because a large part of their product offer relates to applications which assist drivers in better understanding energy demand and associated pricing.

  • Evenergi is a digital first brand. The first engagement point for many consumers is within social media. The onward web experience needed to be engaging but clear.

  • The MVP for the website was to secure signups to the Evenergi community by ensuring a clear online story.

  • The graphic device is flexible to allow for any focal point within imagery.