News, views and opinions from the pound
New Brand identity for top London underwriter, Neon
Firedog has completed a full rebrand for one of London’s most agile insurance brokers. The identity comprises branding, visual identity and applications across the full remit.
Branding your Start-up business
You’ve just started up your own business. You’ve got the ideas, and you’ve got the drive, but do you know how to truly “sell” your business? Packaging your brand is the key to selling any good product.
Visual identity created for global Marine consultancy
Our U.K. sister business has recently completed a striking brand and visual corporate identity for a global marine consultancy, London Offshore Consultants.
How to write a proper creative brief
Whether you’re a client writing a brief for an agency or an agency Account Director writing for your colleagues, the brief has moved from a “nice-to-have” firmly into the realms of the “must-have.”
In search of authenticity – what “craft” design says about the current human condition
There has been a design movement brewing for the last few years. It has become very hard to ignore the growth in “craft” design.
A UK nationwide campaign for Denmark’s Dong Energy
DONG Energy UK commissioned Firedog Creative in London to produce a nationwide campaign to promote offshore wind power and inform public opinion.
Integrated Annual Report created for Sygnia
We have created a sixty page Integrated Annual Report (IAR) for keystone Cape Town client, Sygnia.
Why pitching creative is bad for business
Calling yourself a “Creative” agency is like labelling yourself “Fun.” There is a playfulness about the word; it seems to bounce free from corporate processes and paperwork. Don’t be deceived though: a creative agency is still a serious business.